Being listed on a search engine using keywords that are not relevant to your business will make optimising your web site a futile exercise. It is pointless to target terms that your customers are unlikely to use or keyword phrases that are industry based (unless your customers are industry based).

Our online marketing strategy includes keyword analysis which is a process to identify targeted keyword phrases or terms your customers are likely to use as well as keyword phrases that are relevant to your business

example.

Brent online offers ecommerce business packages. So it stands to reason that a customer looking for our products will be likely to use the search terms.

"ecommerce business packages" or "ecommerce packages for business"

It is important to use 3 or more targeted keyword search terms or your search results will only return unrelated or unwanted results.

Google's search engine is considered to be the most relevant search engine to be listed on. Google searches account for up 60% of all searches on the internet. Source Fox News.

We've optimised our web site so Brent Online will have a listing on the first three pages on google using these key word phrases.

With millions of search results being returned by google searches, visitors will rarely search further than the first three pages before they refine their search terms, therefore it is important to be listed at least on the first 3 pages of google with relevant or targeted keyword phrases. Click on search engine marketing for more details.

click on free web site analysis report for details on how to find out who your competitors are and how you compare to them.